Monday, June 18, 2007

adventures in ecommerce

I decided to try wordpress at an ecommerce solution because of the fantastic framework, adaptability and growing number of plugin. I didn't find a lot of good shopping cart plugins available when I embarked on builing my site, http://kitchenandlaundry.com a few months ago. The best available was the WP Shopping Cart (3.4.6 beta). Out of the box, it provides a lot of good functionality, a nice interface for adding products, paypal integration, and it’s easy to modify the layout using CSS.

All that being said, I've had the following difficulties with the plugin:
  • SEO and indexing - I thought that this would be a big benefit for using wordpress but none of my product pages have been ranked by google and it appears that they overall structure is difficult for indexing. As a result, most of the traffic to my website kitchenandlaundry.com has been through Google adwords and not organic search.
  • Compatibility with other plug-ins - There are some fantastic plugins available for Wordpress but they may not necessarily work with the wp shopping cart. The reason is that instead of using “posts” to represent products the plugin creates a new set of database tables and functions. As a result, Wordpress plugins designed to function on posts may not work.
  • Tracking products - From the shopping cart control panel, its tough to see how many times a given item has been viewed, added to the cart, etc. You can do this through google analytics if you setup a funnel.
  • RSS product feed - I'm sure this has been added, but at the time I installed it wasn't available.
    Documentation - If you want to modify the functionality of the plug-in, you are basically on your own. This is understandable as the company wants you to buy their upgrades in order to add functionality.
  • User community - Still very small compared to oscommerce & zend cart.
  • Users accounts - Oscommerce does this very well as customers can login and check their order status, address book, etc. It may not be a big deal if you aren't interested in repeat customers.

I’m sure a lot has changed since 3.4.6 beta and I’m interested to hear what other people’s experiences have been with wp shopping cart. Any suggestions?

amazon zshop

I was burned by amazon marketplace and I would not recommend their service to anyone. The review and comment system gives absolute power to the buyer and leaves the seller little or no recourse if dissputes occur.